Bridge Auto Repairs Overview
For full transparency, Shire Media Services created the Bridge Auto Repairs website.
Bridge Auto Repairs is a fully owned and operated business that has been in Taren Point for about 30 years in the same location on Bay Road. They service all makes and models including late model European vehicles with a fully equiped workshop.
Ross Tripodi as the business owner and head mechanic is not only a member of the MTA and the IAME (Institute of Automotive Mechanical Engineers) he loves to restore classic cars and give them a performance boost.
Some of his work can be seen on the Bridge Auto Repairs performance car gallery page here
Bridge Auto Repairs Digital Marketing Review
Bridge Auto Repairs has recently transformed their marketing to digital by engaging Shire Media Services to provide a website focused on educating customers on the range of services they can provide as well as the facility to make bookings online at anytime of the day or night.
There were 2 major business challenges they were experiencing that helped them decide to get online and get digital more seriously.
1) Customer leakage to younger/newer competitors in the area doing social and web, and building a war chest of customer reviews (social proof)
2) The motor seller’s industry and the potentially ambiguous nature of the information customers had or were receiving with respects to maintaining new car warranties if people chose not to use the dealer for servicing, and instead to use an independent mechanic.
By focusing on helping customers to make bookings online, some marketing automations can help the Bridge Auto Repairs team stay in touch with their customers automatically, remind them of their next service and request customers to leave a review if they were happy with the service and experience they received. Essential social proof for prospective customers.
How could Bridge Auto Repairs Do More ?
Driving (no pun intended) customers to leave reviews on Google in store and on the website is a sound strategy to build a solid collection of top reviews for potential customers to read before booking their cars in for a log book service or mechanical repair works.
As Bridge Auto Repairs has been registered with the TOP 20 directory listing such as Yelp, True Local and Word of Mouth there are plenty of places for customers to find them and for ‘citations’ to be created in the digital marketing environment. Gathering Google reviews is the 1st and focused action.
Sorting their Facebook page would be a good next step and I would recommend the content posted is videos of Ross and the team sharing some of the challenges they experience during the week and how they overcome them.
That is, genuine story telling and through that story telling, demonstrating their value as experienced and licensed mechanics.
These stories can be shot once or twice per week on mobile phones and uploaded straight to facebook for sharing. Do this for 6-12months and measure the effect, tweak the platform and use that video content to create blog posts and a podcast too! 1 piece of content re-puposed into many.
Visit the Bridge Auto Repairs Website here. Its secure and fast.